SEO, AIO, GEO, your site, & third-party support to optimize for LLMs

In this episode, John Mueller and Danny Sullivan continue their conversation about the changing landscape of Search. They discuss the practicalities of hiring an SEO professional in the age of AI: Do you really need one? How do you evaluate them? Danny also shares his thoughts on third-party SEO tools, "domain scores," and why creators shouldn't rush to break their content into "bite-sized chunks" just to please Large Language Models (LLMs). Listen to more Search Off the Record →

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SEO, AIO, GEO, your site, & third-party support to optimize for LLMs is an episode from Search Off the Record by Google Developer Studio.

This episode is 26:09 long.

This episode was published on Jan 8, 2026.

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