Agile Beyond the Enterprise: Coaching the Businesses Next Door with Marina Alex

Most Agile coaches build their careers inside large organizations — but what happens when a new opportunity calls from an unexpected direction? Scrum.org CEO, Dave West, sits down with Marina Alex, an AI & modern management expert and Founder of The SWAY Academy, who answered that call. After the enterprise market shifted in 2022, Marina pivoted her practice toward small and medium-sized businesses in Knoxville, Tennessee — and discovered what she describes as a blue ocean: many companies that have never heard of a Sprint, but are ready for one. Along the way, Marina found that AI has become a natural entry point into these conversations. With most small businesses neither tech-heavy nor equipped with an IT department, the excitement and anxiety around AI opens the door to deeper work around team culture, structure, and customer focus. Rather than leading with frameworks, she leads with outcomes — helping business owners understand that strong teams and clear processes are what make any new technology actually stick. Marina walks Dave through the mindset shifts, networking strategies, and practical adaptations — from one-week Sprints to sticky-note Retrospectives — that have allowed her to build a thriving practice doing work she loves, serving the local business communities that need her most. Free Guide from Sway Systems with tips to find new clients Connect with Marina

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Agile Beyond the Enterprise: Coaching the Businesses Next Door with Marina Alex is an episode from Scrum.org Community by Scrum.org.

This episode is 33:39 long.

This episode was published on Apr 16, 2026.

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