"Don't think algorithm, think audience": making data work for you in online content with Nico Lockhart

Digital content strategist and kids IP specialist Nico Lockhart shares what producers can learn about audience development and content production from YouTube. From the importance of a good thumbnail, why a viral video could take years, how the direct-to-audience model is evolving with its audience, and the parallels between so-called traditional media and online media production, get the lowdown on how YouTube is changing the way audiences engage with screen stories. Resources Learn more about developing kids IP for YouTube with Nico Lockhart via the Kids IP Incubator webinar . Find out more about the Kids IP Incubator workshops and the successful online teams here. Interested in developing online content? Check out Screen Australia 's Online Funding Podcast episode.

You can listen to "Don't think algorithm, think audience": making data work for you in online content with Nico Lockhart online on Radio and Podcast. Open the player on this page to stream the available audio.

"Don't think algorithm, think audience": making data work for you in online content with Nico Lockhart is an episode from Screen Australia Podcast by Screen Australia.

This episode is 45:54 long.

This episode was published on May 22, 2025.

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