Radio and PodcastLive Radio & Podcasts

Search Radio and Podcast

Podcasts›Screen Australia Podcast›"Don't think algorithm, think audience": making data work for you in online content with Nico Lockhart

Government & Organizations

"Don't think algorithm, think audience": making data work for you in online content with Nico Lockhart

Screen Australia Podcast by Screen Australia

May 22, 202545:54Government & Organizations

Digital content strategist and kids IP specialist Nico Lockhart shares what producers can learn about audience development and content production from YouTube. From the importance of a good thumbnail, why a viral video c...

Related Episodes

Continue listening to more episodes from Screen Australia Podcast.

Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdre Brennan

Aug 19, 2026 - 41:43

Do Australians value local screen and games content? The simple answer is yes. But the way we show our ap...

Transforming your audience into advocates with Kelsey Gamble

Aug 10, 2026 - 41:56

From puzzle apps to MMPG, Australians love gaming — a nd word of mouth from peers, YouTube and socials ar...

'The right team. The right time.' How The Killings at Parrish Station stuck to their creative guns

Jul 7, 2026 - 38:04

Horror is having a moment, and so is creator Ben Jenkins with the recent release of the cosmic horror, cr...

How Aussie indie games and screen are levelling up with IP

Jun 11, 2026 - 42:14

The relationship between the games and screen sectors has never been closer, and with the Aussie games in...

Your Audience: The Ultimate Market Guide

Jan 19, 2026 - 45:40

Start the year right with the latest Marketplace intel from Screen Australia Head of Market and Audience...

Alibrandi to Kangaroo: Kate Woods on directing hits for an enduring global career

Nov 19, 2025 - 35:15

We all recognise the media landscape has changed dramatically over the past 40 years, and for creatives l...

From the Top End to the small screen with Miranda Tapsell and Joshua Tyler

Oct 23, 2025 - 28:26

Creators and writers of hit film Top End Wedding, Miranda Tapsell and Joshua Tyler, join us this episode...

Saving the planet one set at a time with Karl Liegis and Helen Panckhurst

Oct 6, 2025 - 40:13

This is a big episode. We're talking saving the world big. T he global screen industry generates millions...