Protecting a plant with PVR (FTL)

When you go to the supermarket, you’ll find lots of different varieties of fruits and vegetables. Many people have a favourite apple, kiwifruit, potato or tomato variety, something that tastes particularly good or fits with their lifestyle. What you probably don’t realise is that behind each of these varieties is a whole suite of protection for the breeder, the grower and the marketer, giving them certain legal rights. Emma Brown is the General Manager, Plant Varieties at the Bioeconomy Science Institute, and her team works to make sure each variety coming out of the breeding programmes has the right protection to deliver the best impact for everyone along the supply chain. To view our full catalogue of podcasts including extra links on some podcasts please go to our Scigest pages:

You can listen to Protecting a plant with PVR (FTL) online on Radio and Podcast. Open the player on this page to stream the available audio.

Protecting a plant with PVR (FTL) is an episode from scigest - Plant & Food Research podcast by New Zealand Institute for Bioeconomy Science Limited.

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This episode was published on Oct 5, 2025.

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