324: Why Your SEO Isn’t Working - with Sam Dunning

EPISODE SUMMARY In this week’s episode of Scale Your SaaS, I sat down with Sam Dunning, who has carved an impressive path in the world of SEO and digital marketing. His story is as inspiring as it is instructive. From his early days in retail to founding his agency, Breaking B2B, Sam’s journey is a testament to the power of perseverance and the importance of aligning marketing with sales. PODCAST-AT-A-GLANCE Podcast: Scale Your SaaS with Matt Wolach Episode: Episode No. 324, “Why Your SEO Isn’t Working - with Sam Dunning” Guest: Sam Dunning, Founder and Host at Breaking B2B Host: Matt Wolach , a B2B SaaS Sales Coach, Entrepreneur, and Investor Sponsored by: Leadfeeder TOP TIPS FROM THIS EPISODE Common Mistakes in SEO Aligning SEO with Your Software Sales Intent Creating Best-in-Class Content The Advantage of Smaller SaaS Companies EPISODE HIGHLIGHT From Retail to Digital Marketing The Early Days: Learning by Doing Founding Breaking B2B Conclusion: Start Now, Iterate Later TOP QUOTES Sam Dunning [01:20] "In my opinion, kind of getting thrown in at the deep end of a startup is one of the best things you can do for hands-on experience." [12:15] "SEO often gets overcomplicated. For many SaaS websites that want to drive a steady stream of demos or sales calls, it doesn't have to be." [19:06] "The advantage that a lot of smaller SaaS companies have is that the giants within their niche have so much red tape." Matt Wolach [08:19] "It really is kind of a misalignment with marketing and sales and with your SEO people, and also from leadership not giving the right direction of exactly what needs to happen." [19:39] "Same thing if you're thinking on the development side for the product too, by the way, it takes forever to spit out product when you're big." LEARN MORE To learn more about Breaking B2B, visit: You can also find Sam on LinkedIn: For more about how Matt Wolach helps software companies achieve maximum growth, visit . Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

You can listen to 324: Why Your SEO Isn’t Working - with Sam Dunning online on Radio and Podcast. Open the player on this page to stream the available audio.

324: Why Your SEO Isn’t Working - with Sam Dunning is an episode from Scale Your SaaS by Matt Wolach.

This episode is 25:22 long.

This episode was published on Jul 9, 2024.

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