Episode 196: Interview with Michael Munson

What if the biggest problem in modern marketing isn’t creativity — but the data behind it? In this episode of The Savoir Faire Audio Experience, we sit down with Michael Munson, Founder and CEO of Clean Data Alliance, for a fascinating deep dive into one of the most overlooked issues in today’s digital economy: dirty data. With more than two decades in internet software and data-driven applications, Michael explains why most companies are operating on flawed information — and what that’s really costing them. Michael shares how his journey from sponsorship marketing during the dot-com era led him into the world of data technology, where he began to see a massive gap between the data companies think they have and the reality behind it. Today, through Clean Data Alliance, he’s on a mission to educate both businesses and individuals about the power of permission-based, verified, and anonymous data. As he explains, “You’re going to have better results if you’re using clean data — accurate, verified human truth.” We also explore the growing tension between personal data ownership and corporate data harvesting, the risks companies face when relying on third-party data brokers, and why Michael believes the future belongs to organizations willing to give consumers true control over their information. It’s a timely, eye-opening conversation about privacy, profitability, and the next evolution of digital trust. 🔑 Key Takeaways: What “clean data” really means — and why most companies don’t have it The hidden risks of third-party and brokered data How consumer data ownership could reshape marketing forever Why better data can dramatically improve engagement and ROI The mission behind Clean Data Alliance 🎧 Ideal For: Marketers, tech founders, privacy advocates, entrepreneurs, and anyone interested in the future of data ownership and digital trust. 📲 CONNECT WITH MICHAEL MUNSON & CLEAN DATA ALLIANCE: 🌐 Website: 📲 LinkedIn: Clean Data Alliance 🔗 CONNECT WITH SAVOIR FAIRE: 🌐 Website: 📲 Instagram: 📘 Facebook: 🎧 Like,

You can listen to Episode 196: Interview with Michael Munson online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 196: Interview with Michael Munson is an episode from Savoir Faire by Robert White.

This episode is 00:32:59 long.

This episode was published on Feb 21, 2026.

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