The state of SAP, and where should customers go from here? An opinionated (and unscripted) review

What is the state of SAP in April 2026? The markets have one take - but is that the whole story? What if we frame this in terms of customer priorities and value instead? And how does the enterprise AI story factor in - with the "garbage in, garbage out" data issue firmly in mind? That's plenty of fodder for our first air-it-out 'State of SAP' review in six months. (Though there is also our live ASUG Talks sessions with live customer Q/As since then). This podcast begins differently - Jon Reed had an opening ventilation in store for Geoff Scott and Josh Greenbaum to riff on. From there, we follow on our unscripted way, into SAP's AI strategy - and what individuals (and customers) should do in the face of global volatility and tech disruption. Along the way, we address two of SAP's major news items as well: the Reltio acquisition, and Thomas Saueressig's move into Chief Customer Officer on the SAP Executive Board. This podcast is intended to set the stage for SAP Sapphire Orlando and the co-located ASUG Annual Conference, where will we be taping live again.

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The state of SAP, and where should customers go from here? An opinionated (and unscripted) review is an episode from SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com by Jon Reed.

This episode is 01:01:45 long.

This episode was published on Apr 12, 2026.

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