Enterprise Month in Review - is AI changing the B2B buyer?

Yes - it's time... Let's review the highs and lows of the enterprise month, with Jon, Brian, and the infamous slide deck like no other. Plus: we have special guest Barb Mosher Zinck in the virtual chair, to talk about her latest research on what B2B buyers care about, and how AI - or isn't - changing what they need and how they evaluate. As always, bring your snarky and savviest commentary. Note: if you appreciate enterprise content with NO commercials and no sponsors, consider sharing this content, leaving a favorable review, etc. I've funded my own podcasts since 2007 because I believe in this medium of free exchange of ideas. Your advocacy matters. To see the slide deck visuals, catch the youtube replay at: To see the post on B2B buyers and AI by Barb Mosher Zinck on diginomica, check

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Enterprise Month in Review - is AI changing the B2B buyer? is an episode from SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com by Jon Reed.

This episode is 01:00:33 long.

This episode was published on Dec 7, 2025.

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