Reducing the SILOS Between Marketing and Sales

Many people believe that the role of marketing is primarily to create demand, while the role of the sales force is to meet that demand and build loyal long-term relationships. The truth is that both Marketing and Sales do much more than that. Unfortunately in many companies, silos exist between both organizations. Host Carlos Quintero interviews marketing professional Mike Wien to discuss this important issue and what both organizations can do to leverage each other's talents to accelerate growth and work more effectively in support of the customer. Download Podcast |

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Reducing the SILOS Between Marketing and Sales is an episode from Sales Training | Sales Team Training | Sales Consulting | Sales Effectiveness.

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This episode was published on Feb 17, 2010.

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