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The Accountability Reset: Rethinking Marketing Metrics as AI Search Grows artwork
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The Accountability Reset: Rethinking Marketing Metrics as AI Search Grows

Sales Pipeline Radio by Matt Heinz, Heinz Marketing

Sep 1, 202619:13Business

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2026 marketplace floor, Matt spoke with Ross Graber, Vice President & Principal Analyst, Forrester Research. Matt interviews the best and brig...