#1 The huge potential of 7k applications on the MarTech business map - Scott Brinker

Today we are going to talk about trends, innovation and developing software and apps with SaaS models in MarTech. You will learn more on these topics from our expert - Scott Brinker. You will also find out about my guest and his experience: Who are you and what are you doing professionally? Who currently has the greatest impact on MarTech? Why have you decided to create a Marketing Technology Landscape in 2011? Since 2011, the landscape has been expanded from ~150 to over ~7000. What are your predictions for 2018? Which sector has seen the highest increase in apps since 2011? What convinced you to become interested in MarTech? Do you think it is important for IT specialists to understand marketing? In 2017, the most popular topics related to Marketing Technology were AI and Cybersecurity/GDPR topics. Do you think 2018 is almost the same or do you see other trends? At you started to create a MarTech landscape for Blockchain, do you think that this technology will play a significant role in marketing technology in the next few years? Do you think that the marketers should have more competence in digital and IT skills? What do you think about connecting companies via social media platform? Do you think that it is possible to create a new application like Facebook? Most MarTech conferences take place in the USA and Great Britain, do you think about organizing such an event somewhere in Europe, or here in Poland? Does Hubspot have the biggest chance to make beneficial and visible changes in digital technology? What do you plan to do in the future professionally? What is your favorite book? Who is your inspiration in business?

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#1 The huge potential of 7k applications on the MarTech business map - Scott Brinker is an episode from Sagiton Tech Talks by Sagiton TechTalks.

This episode is 31:36 long.

This episode was published on Oct 16, 2018.

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