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Reflections on a Macromarketing Journey artwork
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Reflections on a Macromarketing Journey

SAGE Economics & Development Studies by Sage Publications

Jun 5, 201227:27Business

Professor Cliff Shultz, guest editor of the March 2012 issue, interviews award-winning JMK scholar Dr. Tony Pecotich, who shares his expertise and reflections on a macromarketing journey.