Ep. 15: Humour, RevOps, and rolling the dice, with Jen Igartua

Join us as we chat with with Jen Igartua. We kick things off by exploring Jen's unique and humorous approach to content on LinkedIn, challenging the platform's typically serious tone and discussing the importance of authenticity in professional settings. Jen shares insights from her journey as CEO of GoNimbly, delving into the critical role of Revenue Operations (RevOps) in aligning sales, marketing, and customer success to drive business efficiency and growth. The discussion navigates the evolving landscape of RevOps, the impact of AI on sales, automation, customer service, and go-to-market strategies. Jen offers practical advice for startups on building effective RevOps teams and leveraging personal branding for customer acquisition. Later, Jen switches gears to share her entrepreneurial experience in the board game industry as a co-founder of Pillbox Games, touching on design challenges and navigating Kickstarter. The episode culminates in a light-hearted and fun board game quiz segment featuring Jen, Jon, and Alex, testing their knowledge of classic and niche games. Key Topics Discussed: * Using Humor Effectively on LinkedIn * Authenticity in Professional Branding * The Role and Importance of RevOps (Revenue Operations) * Aligning Sales, Marketing, and Customer Success * AI's Impact on Sales, Automation, and Customer Service * Building RevOps Teams in Startups * Personal Branding for Customer Acquisition * Entrepreneurship and Side Hustles (Pillbox Games) * Board Game Design and the Kickstarter Landscape * Podcast Fun: Board Game Quiz Key Takeaways: * Jen's unique humor challenges LinkedIn's serious nature, highlighting the value of authenticity. * Creating effective humorous content often benefits from collaboration. * Authenticity enhances job satisfaction and professional connections. * RevOps focuses on aligning sales, marketing, and customer success for efficiency. * Overcoming operational silos requires effective cross-team communication. * Data quality is paramount for successful AI implementation in business. * AI is evolving RevOps, focusing on strategic growth and efficiency. * Understanding customer pain points remains crucial, even with automation. * Adaptability is key in business, as shown in Jen's diverse career path. * Startups need business-minded operators for effective RevOps foundations. * Personal branding is a powerful tool for early customer acquisition. * The board game industry offers unique creative and business challenges. * Kickstarter is competitive but remains a viable funding source for games. * Side hustles like Pillbox Games can enhance skills and bring valuable cross-industry insights. * Board games (classic and niche) provide a fun backdrop for engagement and entertainment. Memorable Quotes (Sound Bites): * "I think he should do it now." * "How do you automate research?" * "You can look for these people." * "We started Pillbox Games in 2017." * "There's technically no time limit." * "Alex is a music composer." * "I wrote a f*****g quiz." * "The lamest of the word games." * "It's a Beatles song title." * "The promo code is promo-chode." * "Thank you so much for joining us." Chapters: * 00:00 - Introduction and Humor in Professional Spaces * 02:57 - The Art of Creating Funny Content * 06:07 - Navigating LinkedIn and Authenticity * 08:52 - The Journey to CEO of GoNimbly * 12:10 - Understanding RevOps and Its Importance * 14:56 - The Role of RevOps in Business Efficiency * 17:55 - Challenges and Surprises in RevOps * 21:00 - The Future of AI in Go-To-Market Strategies * 25:10 - Automating Efficiency in Sales Operations * 27:48 - The Impact of AI on Jobs and Customer Service * 30:17 - Building a Revenue Operations Team in Startups * 34:24 - Finding Early Customers and Building a Personal Brand * 37:39 - The Journey of Pillbox Games and Board Game Design * 48:49 - Board Game Quiz Introduction * 50:01 - Guessing Classic Board Games * 52:22 - Exploring Niche Board Games * 55:22 - Final Round of the Quiz * 56:53 - Wrap-Up and Promotions Keywords: LinkedIn, humor, RevOps, SaaS, business strategy, authenticity, AI, content creation, entrepreneurship, marketing, sales operations, revenue operations, customer service, startups, board games, Kickstarter, personal branding, automation, efficiency, quiz, classic games, niche games, fun, entertainment, guessing game, podcast, Pillbox Games, Jen Igartua, GoNimbly. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasyasfuck.substack.com

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Ep. 15: Humour, RevOps, and rolling the dice, with Jen Igartua is an episode from SaaSy as F**k by Jon McGreevy & Alex Radford.

This episode is 59:59 long.

This episode was published on Apr 14, 2025.

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