093: Naomi Assaraf on Growing Your Business By Knowing Your Customer
How to target and engage prospective customers? What message does your company need in order to appeal to both small businesses and enterpri...
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SaaS Insider
SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover...
Episodes
20 of 93 episodes092: Ferdinand Goetzen on Growth Marketing and Experimentation
What is growth marketing? How can you meet KPIs without compromising product quality or customer experience? What is the difference between...
091: Whitney Sales on Growing and Selling in New Markets
How do you identify your target market? What tools should you be using to attract them? How to introduce a novel product in an established m...
090: Steve Tornello on Creative Marketing and Advertising
How do you develop a winning idea? What is the secret to making a profound impact on your customers? How to balance quantifiable data with c...
089: Joshua Ho on Increasing Revenue with Referral Marketing
What is operational and customer debt? What are some challenges of going from a freemium to a paid subscription offering? How to manage your...
088: Andre Yee on ABM and How the Buyer Behavior Has Changed
What is Account Based Marketing and is it right for you? How to implement lead scoring and how is it going to change going forward? How has...
087: Carlyn Manly on Marketing for SaaS and ABM
Where to start with your marketing? How to build a marketing department with one person? Why having a process for everything can save you fr...
086: Geva Perry on Helping SaaS Companies Focus and Succeed
How can you get companies to focus on one thing? What are some misconceptions in SaaS B2B world? Geva Perry talks to the host Shira Abel abo...
085: Tal Tsfany on Customer Success in the Subscription Economy
How can you ensure customer success? Can you re-engage a customer? Should you resign a customer and how do you know if the relationship is n...
084: Rob Rawson on Team Management and Increasing Conversion Rates
What are the benefits of working with a remote team from all over the world? How do you build trust in your prospects? How can you increase...
083: Ian Cleary on Social Media, Content, and Time Management
How to manage your time as an entrepreneur? How can you send customers to your site by providing value? What kind of content should you be s...
082: Aaron "Air" Ross on Outbound Sales Made Possible
Why there is a gap between early stage adopters and mainstream customers? How can you succeed in outbound sales? What to do if you have a sm...
081: Ben Childs on Where to Begin With Your SEO Strategy
What should your business consider when it comes to SEO? How does PPC work in the B2B SaaS world? What are the most critical things you shou...
080: Josh Haynam on Affiliate Marketing And Growing a SaaS Business
What's the process for finding and reaching out to affiliates? How can content marketing help you grow your business? Why you should use qui...
079: Tukan Das on Finding Prospects Based on Intent
Are you building your new product too soon? Why take risks when you're meeting the revenue goals and everything seems to be going great? Wha...
078: Dimitar Stanimiroff on Helping Sales People Make Data-Driven Decisions
Have you been doing sales wrong all along? Why basing sales on data and not just intuition is important? What are the challenges when workin...
077: Max Pecherskyy On Joining a Startup Accelerator
How do you make sure you're not wasting your time in an accelerator? What are some "growth hacks" your startup can use in the early stage? H...
076: Cristina Vetere-Saunders on Marketing Operations For B2B
How large should your company be before you start thinking about hiring a marketing operations person? What KPIs should your SaaS marketing...
075: Adam Stein on Product Marketing And Satisfying Your Sales Team
How can you run a marketing department with 2 people and satisfy a sales team of 50? What are the 3 marketing categories you should know abo...
074: Elie Khoury of Woopra on Freemium, Data, and Starting a SaaS Business
How can freemium be beneficial to your SaaS business? What is the best way to figure out pricing? Which size of business should you be selli...