Turning Platform Data into Thought Leadership, with Amy Konary

Every SaaS company has data, but few know how to turn it into meaningful thought leadership. According to Amy Konary, Senior Vice President at Zuora and founder of The Subscribed Institute, the key lies in transforming your platform data into credible, research-driven insights that executives trust. Amy shares how she built Zuora's The Subscribed Institute to combine proprietary data, academic partnerships, and small in-person events that spark genuine connection and executive engagement. Amy also discusses the challenges of measuring brand influence, the metrics that prove value, and how other SaaS marketers can start small, partnering with their data science teams to uncover insights that drive demand, credibility, and long-term relationships.

You can listen to Turning Platform Data into Thought Leadership, with Amy Konary online on Radio and Podcast. Open the player on this page to stream the available audio.

Turning Platform Data into Thought Leadership, with Amy Konary is an episode from SaaS Half Full by Anna Roolf.

This episode is 25:49 long.

This episode was published on Oct 20, 2025.

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