How to Build an effective GTM and Partnership Program for Your SaaS with Barrett King #228

Barrett King is the Sr. Director of Revenue at New Breed, a HubSpot's top solutions partner, on a mission to help unlock meaningful growth. He is a highly motivated leader with over a decade of experience in building partnerships and executing go-to-market strategies for SaaS companies. His expertise includes creating and implementing sales and marketing plans for improving customer engagement and retention. In this episode we cover: 00:00 - Intro 01:27 - Introduction to New Breed 03:15 - Working With HubSpot in 2024 09:27 - Crafting GTM Strategy with 3 Pillars 14:29 - Effective B2B SaaS Partnership Programs 17:07 - AI Tools in the Sales Coaching Process 22:29 - HubSpot Usage of AI 26:20 - Barrett's Favorite Activity To Get Into a Flow State 27:07 - Barrett's Piece Of Advice For Your Younger Self 28:14 - Barrett's Biggest Challenges at New Breed 30:07 - Instrumental Resources For Barrett's Success 32:39 - What Does Success Mean for Barrett Today 33:42 - Get In Touch With Barrett Get In Touch With Barrett: Barrett's LinkedIn Barrett's Podcast Mentions: HubSpot Dan Tyre Jonathan Burg Brian Halligan Dharmesh Shah Tag Us & Follow: Facebook LinkedIn Instagram More About Akeel: Twitter LinkedIn More SaaS Podcast Episodes SaaS Consulting Services How To Value Your SaaS Company

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How to Build an effective GTM and Partnership Program for Your SaaS with Barrett King #228 is an episode from SaaS District by Akeel Jabber | Horizen Capital.

This episode is 43:25 long.

This episode was published on Mar 1, 2024.

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