How Ads, AI, and Intent Signals Drive B2B SaaS Revenue with Srikrishna Swaminathan #235

Srikrishna Swaminathan is the Co-Founder and CEO of Factors.AI, a platform that helps B2B marketers understand, attribute, and optimize their go-to-market performance through data-driven insights. With a career spanning product, sales, and strategy, Sri has built and scaled high-performing teams, including a $100 million business unit at InMobi, before turning his focus to marketing analytics and revenue intelligence. At Factors.AI, Sri has led the company’s mission to simplify complex marketing data by unifying customer journeys, automating attribution, and surfacing actionable insights for marketers. He emphasizes the importance of connecting marketing activity to real business outcomes, advocating for transparency, precision, and measurable impact in every GTM motion. In this episode we cover: 00:00 - Intro 01:21 - Understanding the Buyer Journey 05:27 - The Role of AI in Marketing Execution 11:02 - Navigating Privacy and Personalization in Ads 14:37 - Leveraging Intent Data for Targeting 19:53 - The Emergence of GTM Engineering 22:06 - Creating a Unified Data View for Decision Making 25:31 - Personal Insights and Advice from Sri 26:00 – Sri's Favorite Activity to Get Into a Flow State 27:22 – Sri's Advice for His Younger Self 29:12 – Biggest Challenges and Goals for Factors AI 31:06 – Instrumental Resources for Sri's Success 33:09 – What Does Success Mean for Sri Today 35:26 – Get in Touch with Sri Get in Touch with Sri: Sri's LinkedIn Sri's Email Mentions: Abraham Eraly Ben Horowitz factors.ai InMobi HubSpot G2 Bombora Zapier Webflow Slack WhatsApp ClickUp Notion Books: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz Tag Us & Follow: Facebook LinkedIn Instagram More About Akeel: Twitter LinkedIn More SaaS Podcast Episodes SaaS Consultants How To Value Your SaaS Company

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How Ads, AI, and Intent Signals Drive B2B SaaS Revenue with Srikrishna Swaminathan #235 is an episode from SaaS District by Akeel Jabber | Horizen Capital.

This episode is 36:52 long.

This episode was published on Nov 21, 2025.

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