Joss Fong and Adam Cole on Building New Audiences

In this episode of Rough Cut, we dive into the story of Joss Fong and Adam Cole, two journalists and former Vox production desk partners. After working together for years, they embarked on the exciting journey of jumpstarting their own YouTube channel, “Howtown,” where they explore the question: How do we know what we know? Join us as their former colleague, Vox Video co-founder, and long-time VC member Joe Posner checks in with Joss and Adam just four months after their launch. They’ll share their journey, from figuring out how to get discovered with a new channel, building a loyal audience, and the art of finding a niche the video world (and whole world) is missing. Show Links Joe Posner: Adam Cole: Joss Fong: Howtown: “A Campaign Mao, Morphed By Money” by Adam Cole: Howtown short - “Noah Lyles won the 100m by point zero zero five seconds”: Credits Host Joe Posner Guests Joss Fong and Adam Cole Executive Produced by Sky Dylan-Robbins and Kat Vecchio Produced by Monica Gokey Music by Zack Wright Click here to join or support the Video Consortium (

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Joss Fong and Adam Cole on Building New Audiences is an episode from Rough Cut by The Video Consortium.

This episode is 46:13 long.

This episode was published on Oct 1, 2024.

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