Episode 29: Agile Engagement: A Cost-Effective Path to Better Member Behavior

Join RISE Radio Editorial Director Ilene MacDonald for this 15-minute episode that explores how agile engagement replaces slow, campaign-centric outreach with rapid testing, hyper-personalization, and real-time learning that lower cost of care and raise member trust. Our guest is Kathleen Ellmore, cofounder and managing partner of Engagys, a health care consumer engagement consulting and advisory services firm, who shares proof points, practical steps, and why 2026 is the moment to act. About Kathleen Ellmore Kathleen Ellmore, cofounder and managing partner of Engagys, is one of the earliest pioneers in bringing the best of consumer marketing and data-driven methodologies to health care. Instead of getting you to eat when you are not hungry and buy things you don’t need, Ellmore uses the same strategies to instead change the health equation in America. Ellmore previously led the consumer engagement consulting practice for Welltok (formerly Silverlink) for 12 years, leveraging its data repository of over a billion consumer health interactions, the best of behavioral economics, and the latest in clinical research, to create evidenced-based communications on what works to drive consumer health care behavior yielding better outcomes and lower costs. She is often quoted in the trade and national press and is a regular speaker on the national stage, having spent the first 20 years of her career in brand marketing at leading consumer marketing organizations, including General Mills and P&G. She also was a vice president at Digitas, a leading direct marketing firm. Recently she was selected as consultant member of the first ever FDA’s Patient Engagement Advisory Committee. About Engagys Founded in 2017, Engagys is a leading health care consumer engagement consulting and advisory services firm. With decades of combined experience in health care and having deployed hundreds of engagement and marketing projects, Engagys has driven significant value in revenue generation, consumer behavior change, and more.

You can listen to Episode 29: Agile Engagement: A Cost-Effective Path to Better Member Behavior online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 29: Agile Engagement: A Cost-Effective Path to Better Member Behavior is an episode from RISE Radio by Ilene MacDonald.

This episode is 15:51 long.

This episode was published on Feb 5, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from RISE Radio when more episodes are available from the podcast feed.