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The Bizarre Parable of New Coke, Chapter Two: A Rise. A Fall. A Conspiracy? artwork
Society & Culture

The Bizarre Parable of New Coke, Chapter Two: A Rise. A Fall. A Conspiracy?

Ridiculous History by iHeartPodcasts

May 26, 202644:40Society & Culture

Back in the 1980s, Coca-Cola -- for reasons the public still can't agree on -- rolled out a controversial new formulation of their legendary, still-secret cola recipe. Public backlash in the south (and, weirdly enough, M...

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The Bizarre Parable of New Coke, Chapter Two: A Rise. A Fall. A Conspiracy? is an episode from Ridiculous History by iHeartPodcasts. Back in the 1980s, Coca-Cola -- for reasons the public still can't agree on -- rolled out a controversial n...

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Published May 26, 2026, 44:40 long, audio available.

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