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The Bizarre Parable of New Coke, Chapter One: Sweeter, Stranger, Strange
Heads-up! We are extremely biased on this one. Back in the 1980s, Coca-Cola was terrified of losing the Great Soda War to Pepsi. In the depths of desperation, they futzed with the golden goose — the secret formula...
About This Episode
The Bizarre Parable of New Coke, Chapter One: Sweeter, Stranger, Strange is an episode from Ridiculous History by iHeartPodcasts. Heads-up! We are extremely biased on this one. Back in the 1980s, Coca-Cola was terrified of losing the Great...
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Episode Details
Published May 21, 2026, 36:15 long, audio available.
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