You've launched... now what?

The confetti’s settled. The product is out in the world. So… what happens next? Jason Fried and David Heinemeier Hansson share what the days after a launch actually look like at 37signals. They discuss not letting early numbers steer the ship, making space for rest after the push, and remembering that shipping is just the start, not the finish line. Key Takeaways 00:10 – What happens shortly after launch 02:09 – Dialing the team back 05:10 – Product touch ups and enhancements 06:16 – Returning to a familiar work rhythm 07:16 – Balancing the product push with real breaks 10:39 – Not letting early signups call the shots 20:32 – Sticking with what works for your team 22:00 – Putting the product ahead of quick money moves 27:26 – Why launch buzz doesn’t last forever Links and Resources The Great Falls of Boeing, Intel, and Apple from David Heinemeier Hansson's HEY World Fizzy is a modern spin on kanban. Try it for free at fizzy.do Record a video question for the podcast Sign up for a 30-day free trial at Basecamp.com Books by 37signals HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

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You've launched... now what? is an episode from Rework by 37signals.

This episode is 29:40 long.

This episode was published on Feb 11, 2026.

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