You've launched... now what?

Rework by 37signals

Feb 11, 202629:40Business

The confetti’s settled. The product is out in the world. So… what happens next? Jason Fried and David Heinemeier Hansson share what the days after a launch actually look like at 37signals. They discuss not letting early...

Related Episodes

Continue listening to more episodes from Rework.

One-way Doors

Aug 26, 2026 - 18:35

Not every decision deserves a long deliberation. In this episode, co-founders Jason Fried and David Heine...

Competing with giants, the end of SaaS & other listener questions

Aug 19, 2026 - 26:51

Fresh listener questions are on the table this week. Jason Fried and David Heinemeier Hansson tackle whet...

Rapid Fire Q&A with Jason Fried and David Heinemeier Hansson

Aug 12, 2026 - 19:30

No prep, no filters, just questions. Host Kimberly Rhodes puts Jason Fried and David Heinemeier Hansson o...

We'll do it live

Aug 5, 2026 - 26:03

Showing off your product in real time, with real customers, changes everything. In this episode, Jason Fr...

What's the worst that could happen?

Jul 29, 2026 - 25:38

Many entrepreneurs spend more time worrying about what could go wrong than actually finding out. In this...

Start Here: Building a better onboarding experience

Jul 22, 2026 - 15:03

Getting a new customer through the door is one thing, but making sure they understand how things work is...

Don't write it down

Jul 15, 2026 - 22:17

Customer feedback is valuable, but not all of it deserves a spot on your to-do list. In this episode, Jas...

AI Challenges in Software Development

Jul 1, 2026 - 32:03

AI didn't just speed up the development of Basecamp 5, it changed how it was built. This week, Jason Frie...