Give it a name

Coming up with a product name doesn’t have to be complicated. In this episode, Jason Fried and David Heinemeier Hansson share when in the development process a name is chosen, how several of their products got their names, and why keeping things simple usually wins. They talk about what's worth considering and what's not worth a second thought. Key Takeaways 00:10 – How Fizzy got its name and what it was almost called 04:29 – No name ever checks every box 10:25 – When an available domain influences the choice 13:18 – The legal realities 17:26 – What’s behind the name Omarchy (and how do you actually say it?) 20:12 – Good names work by making an easy connection Links and Resources Fizzy is a modern spin on kanban. Try it for free at fizzy.do Record a video question for the podcast Sign up for a 30-day free trial at Basecamp.com Books by 37signals HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

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Give it a name is an episode from Rework by 37signals.

This episode is 22:18 long.

This episode was published on Jan 28, 2026.

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