Meaningful Marketing with Alex James

Alex James has spent the last 12 years helping B2B service businesses across the globe become experts at conveying their expertise. He believes the go-to strategies of the 2010s, like niching down, solving problems and sharing ideas are no longer enough. Because in a post-AI world (where output is cheap & everyone's a specialist) you can't just share ideas - you need to own one. You need a perspective. His cut-to-the-bone approach has earned him 120,000 TikTok followers (despite posting no more than 3 times per month), and 10,000 LinkedIn followers from just 40 posts total - proving that a sharp perspective lets you say less, but matter more. Enjoyed this conversation? Join RevCommunity, the society of exceptional creative leaders. Apply to join: ⁠⁠⁠⁠

You can listen to Meaningful Marketing with Alex James online on Radio and Podcast. Open the player on this page to stream the available audio.

Meaningful Marketing with Alex James is an episode from RevThinking by RevThink™.

This episode is 47:36 long.

This episode was published on May 22, 2025.

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