Nishchay Ag - Gold: India’s Secret Asset Class - [Return on India, EP.10]

My guest today is Nishchay Ag, founder and CEO of Jar. In the last conversation we had on Return on India, we spoke with Nithin Kamath, the founder and CEO of Zerodha. In that conversation, we focused on how tier-one India is advancing up the maturity curve with respect to financial literacy. Today we explore the opposite. We explore the rest of the Indian landscape. How do non-tier one Indians think about investing, spending, and saving? And there's nobody better than Nishchay to help us understand. Jar was founded two years ago and has over 10 million users today. The product is super simple and has a unique characteristic that resonates with mass India: when you use Jar, you invest in gold. We covered a bunch of topics in this one. Why gold, how a simple product is actually incredibly complicated to build, the psychology of India's consumer class, and the fast-changing behavior patterns of India's next generation. Please enjoy my conversation with Nishchay Ag. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Return On India is a property of Colossus, LLC. For more episodes of Return On India, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.

You can listen to Nishchay Ag - Gold: India’s Secret Asset Class - [Return on India, EP.10] online on Radio and Podcast. Open the player on this page to stream the available audio.

Nishchay Ag - Gold: India’s Secret Asset Class - [Return on India, EP.10] is an episode from Return on India by Dominic Cooke.

This episode is 43:47 long.

This episode was published on Feb 23, 2023.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Return on India when more episodes are available from the podcast feed.