Hasbro's CEO lets AI Peppa Pig help design toys

Hasbro might be a toy company, but CEO Chris Cocks has spent the last several years pushing it more and more into the digital media, gaming, and collectibles space. That makes sense, since adults have money and kids don't. All those IP and licensing deals are working out for Hasbro so far. But Hasbro is also facing a lot of risk from instability: in trade and tariffs, in politics and culture, and in the video game market, which seems to be in a more or less permanent state of crisis. Read the full interview transcript on The Verge. Links: Chris Cocks on Decoder (2023) | The Verge Hasbro just made a massive ‘Harry Potter’ Announcement | Parade Businesses push for tariff refunds as Trump aides hint at fight | New York Times We’re finally seeing more of Hasbro’s forgotten space game | PC Gamer Xbox in is danger. Will Microsoft save it, or kill it? | Decoder OpenAI’s billion-dollar deal puts Mickey Mouse in Sora | The Verge A comprehensive timeline of JK Rowling’s descent into transphobia | Them

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Hasbro's CEO lets AI Peppa Pig help design toys is an episode from Recode Decode, hosted by Kara Swisher by Vox Media Podcast Network.

This episode is 72:03 long.

This episode was published on Mar 9, 2026.

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