How To Be Original & Stand Out in the Creative Crowd – with Jen Olmstead

So, you want to stand out as a creative entrepreneur. But how do you develop a design aesthetic that feels like you? Where do you go for inspiration that will resonate with your audience—without turning into a mash-up of the creatives you admire? Jen Olmstead is the co-founder of Tonic Site Shop , a platform that offers customizable website designs for the modern, stylish creative. The cocktail-inspired templates allow online business owners to showcase their brands through designer-made sites tailored specifically to their audience. Jen also operates her own design studio, where she specializes in visual storytelling and creating unique brand and web experiences for creatives and small businesses. Today, Jen joins me to share her approach to curating an innovative design aesthetic. She describes how she stumbled on her creative niche as a web designer and how she merges storytelling and design in her work. Jen explains why learning to say and hear NO is vital for business owners, discussing how Tonic Site Shop was born in response to a demand for her services. She offers insight on the realities of working remotely as a service-based mompreneur, sharing her take on the possibility of 'doing it all.' I ask Jen about her definition of branding as a reflection of us at our best, and she reveals her it's-not-about-you approach to the process. Listen in for Jen's advice around sourcing inspiration without replicating others and learn to develop a design aesthetic that makes you ideal client feel at home! What You'll Learn How Jen's upbringing taught her the value of storytelling Jen's journey from piano teacher to creative entrepreneur Jen's approach to developing an aesthetic for your audience How to source design inspiration without replicating others The realities of the business aspects of entrepreneurship Connect with Jen Tonic Site Shop Tonic on Instagram Connect with Beth Beth's Website Beth on Instagram Beth on Pinterest Beth on Twitter Local Milk Blog Local Milk on Facebook Email hello@localmilkblog.com Resources Mentioned Showit Katelyn James Photography Jeff Shipley Steal Like an Artist: 10 Things Nobody Told You About Being Creative by Austin Kleon Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller Carolina Herrera Natalie Frank The Instagram Hashtag Quiz The Ultimate Instagram Organic Growth Guide Review Raw Milk on iTunes

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How To Be Original & Stand Out in the Creative Crowd – with Jen Olmstead is an episode from Raw Milk - The Creative Business Podcast about social media, marketing, branding, blogging by Beth Kirby.

This episode is 01:05:30 long.

This episode was published on Nov 27, 2018.

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