The Answer Machine

Google has become our yellow pages, our atlas, our library, our medical consultant, our shopping guide. Which means it is, basically, a giant, virtual confession booth. It knows our most intimate secrets and our most mundane desires. Which has some really amazing upsides; we get a smorgasbord of answers in milliseconds. But behind the scenes of every search, there’s a bidding war going on. Whoever wins that war has the power to shape not just how we spend our money, but also, perhaps, our political views, and maybe even our will to live. We talk to Patrick Berlinquette, a search engine marketer and certified Google partner, about how our searches are, literally, for sale, and get some perspective on the world of digital advertising from NYU’s Vasant Dhar. Find out more at rawdatapodcast.com

You can listen to The Answer Machine online on Radio and Podcast. Open the player on this page to stream the available audio.

The Answer Machine is an episode from Raw Data by Stanford, PRX, and The Sloan Foundation.

This episode is 27:08 long.

This episode was published on Sep 19, 2019.

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