002: Myth, Media, and the Digitoral Era

On this episode I discuss my further thoughts on storytelling in marketing. This time I discuss utilizing the framework of myth and fable to tell better stories in the digitoral (digital + oral) era through Facebook Video and Snapchat. This train of thought was launched by the book "Winning the Story Wars" by Jonah Sachs. I highly suggest you read it. ---------------------------------------------------------- What is the Raw Business Walkcast? I , Andrew Barnabas Smith (@iamabsmith), record my thoughts while I travel to my office in Homer, Alaska. I discuss business, marketing, life, and anything else that comes to mind. Unscripted. Unedited. Raw. Business. Walkcast.

You can listen to 002: Myth, Media, and the Digitoral Era online on Radio and Podcast. Open the player on this page to stream the available audio.

002: Myth, Media, and the Digitoral Era is an episode from Raw Business Walkcast by Raw Business Walkcast.

This episode is 00:07:40 long.

This episode was published on Jun 10, 2016.

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