Episode 44: The Psychology of Giving

I've worked with a number of nonprofits raise money through fundraising events, but I also coach nonprofits to help them level up their fundraising game. I wanted to sit down with you all and go over why someone would want to give to your organization. There are strategies that you can use to help you connect with your donors in a real way. I've got nine things to go over to help you understand the behavior of your donors. But Who Am I? Hi! I'm Lisa Clark and I help nonprofits and fundraisers like YOU raise money through events so you can meet your annual revenue goals! I'm also the host of a free Facebook Group, Raising with Lisa Clark, a free group for fundraisers, NPOs, development team members, volunteers, and supporters. I included a link below so you can request to join right away! Link to Join Facebook Group: Consider your Audience Before I get into the different tactics you can use, I want to remind you to consider who it is that is donating to you. People will have different motivation behind their annual giving. It could be someone who just kind of picks an organization at random every year to give to. There are others that have a family trust that they discuss with the members of their family what organization they are going to give to. Then there are those people that have directly been affected by your organization whether that be through your products and services, or your mission aligns with their values. There are others to consider, but I wanted to list these to get the ball rolling. --- Want to learn more? Be sure to check out my blog! There's also access to the free downloadable there too! Also, here's my FREE Checklist on How to Create A Pipeline of New Donors for Your Next Big Fundraiser? Click the link to get the instantly downloadable checklist that's easily implementable (is that a word?)! Don't forget to connect with me on other social media platforms as well! Blog: Facebook: YouTube: BVPVDoMcRnNaQ Pinterest:

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Episode 44: The Psychology of Giving is an episode from Raising with Lisa Clark's Podcast by Lisa Clark.

This episode is 28:11 long.

This episode was published on May 23, 2019.

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