Episode 43: How to Have a Cool Raffle

In my opinion, raffles can be kind of boring. That's not to say that I don't appreciate the raffle items that I've seen donated over the years or the funds they helped to bring. I genuinely do. I just know that there are definitely ways to make raffles more fun, more inviting, and more exciting! But Who Am I? Hi! I'm Lisa Clark and I help nonprofits and fundraisers like YOU raise money through events so you can meet your annual revenue goals! I'm also the host of a free Facebook Group, Raising with Lisa Clark, a free group for fundraisers, NPOs, development team members, volunteers, and supporters. I included a link below so you can request to join right away! Link to Join Facebook Group: It's Been The Same Since the 90's... Back in the day, the organization I worked with hosted a raffle. We sent out letters to every restaurant and merchant in the community. Everyone got a letter! What ended up happening is we got tons of gift certificates to put up for raffle, weekend, packages, and over 200 individual items for this raffle! I'm referencing this raffle because people are still doing things the same, and it's time to shake it up. Tons of Winners We had tons of people winning. Every 15 minutes we would be able to announce a winner! This got the audience into wanting to bid on items. We had the items go so fast that people were excited to bid on the next ones! This got them frantic but in a good way to open their wallets and donate to the cause! Another example is if you are only having one big raffle, why not have a few? This ups how many chances there are to win. Instead of having 1 out of 600 chance of winning, the chances go up to 1 out of 200! We're currently experimenting with this with the raffle I'm currently working on at Stanford and we're genuinely excited about it! Having more winners announced also helps people to stay to the end because they want to win. Make Packages We made packages of the items that we received. This makes the items more exciting. For example for a date night you might include: -A spa treatment -Wine gift certificate -Cheeses -Movie Tickets All this could be in one basket to put up for bid. Be sure to get creative to make your items more valuable! You might think you don't want these small items that companies might give you. But honestly, you do! Just buff them up with a few other items and you have a wonderful item to put up for raffle. When You Have a Large Crowd Now, in the past I helped with an event that had around 800 people. Let me tell you, having 100 items up for raffle and then trying to keep 800 people's attention is pretty impossible. So what I will say about this is that when you have that large of a crowd, announcing winners every ten minutes does not work as well. People stop paying attention and it just gets a little chaotic. So stick to around 200 or so for this technique. Don't Be Lazy Fundraisers I know this talk is not necessarily the longest or most in depth but raffles have stayed the same for as long as I can remember. So I want you to change it up! Don't be afraid to get creative! What are things you've seen that are effective? What are the most interesting strategies you've seen at events! I want to know! Be sure to watch the video to hear some of the creative events that I've been to in the past. --- Want to learn more? Be sure to check out my blog! There's also access to the free downloadable there too! Also, here's my FREE Checklist on How to Create A Pipeline of New Donors for Your Next Big Fundraiser? Click the link to get the instantly downloadable checklist that's easily implementable (is that a word?)! Don't forget to connect with me on other social media platforms as well! Blog: Facebook: YouTube: Pinterest:

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Episode 43: How to Have a Cool Raffle is an episode from Raising with Lisa Clark's Podcast by Lisa Clark.

This episode is 16:48 long.

This episode was published on May 16, 2019.

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