Episode 40: How to Market Your Auction for the Highest ROI!

So, you have the auction all planned. You've followed the steps in my last blog post "The Live Auction Blueprint" and now you're just worried about getting people in the door. Now, this isn't going to be a quick process. You're going to want to start marketing you advance around six months in advance, but I promise you'll see that it's worth it when you have tons of people attending your fundraising event. But Who Am I? Hi! I'm Lisa Clark and I help nonprofits and fundraisers like YOU raise money through events so you can meet your annual revenue goals! I'm also the host of a free Facebook Group, Raising with Lisa Clark, a free group for fundraisers, NPOs, development team members, volunteers, and supporters. I included a link below so you can request to join right away! Link to Join Facebook Group: Save the Date You want to get it out there on your social media, email, in-person, and any other platform you can think of, the date of your event. Whether it's a Google Calendar link, or a flyer, you want to motivate people to put it on their calendar. Even make a Facebook or Meetup event so that people can RSVP and get alerted about your event on their phone. Eventbrite is another great resource for this but you might want to research what event platforms are more successful in your area. Auction Items Now, I know your event is going to be fantastic and you should let people know that, but what about your auction items? Are you using those as part of your marketing plan? How are you announcing to your people? Do they know what is up for auction? A mystery is fun and all, but you're missing out on attendees by not marketing your items. Sending out email blasts letting people know about those amazing auction items will only intrigue them more. It gets people thinking "Wow, that would be a great vacation or item for my family" and they'll want to show up. Update your social media and your email list as you secure auction items. Write a blurb about the item to let them know what they're signing up for. I promise you'll get people excited this way. Proxy Bidding System You may have people that want to buy your items but they won't be able to attend your event. This is when a proxy bidding system will be put into place. This is when people can't attend and someone stand in their place to bid on the item they are vying for. This happens all the time so there's no shame in this game! Let people know this is an option so that they can still support you even if they aren't there. Survey Says At some point during your marketing, you'll want to create a survey to segment your email list. This quick survey will help you to identify what kind of person they are. You want to know who wants what kind of content they will appreciate the most and what kinds of events they'll attend. The more you get to know about your email list the more you know about your email list the better your marketing can become. Marketing is all about knowing your audience and this is a great way to do so. Throughout this process, you're going to want to let people know how they can get involved, what your organization is accomplishing. Cause let's be honest, you do great work! And I want to see you succeed in this. If you have any questions don't be afraid to let me know! Don't forget to connect with me on other social media platforms as well! Blog: Facebook: YouTube: Pinterest:

You can listen to Episode 40: How to Market Your Auction for the Highest ROI! online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 40: How to Market Your Auction for the Highest ROI! is an episode from Raising with Lisa Clark's Podcast by Lisa Clark.

This episode is 27:56 long.

This episode was published on Apr 18, 2019.

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