[SE27] Pepsi's Challenge: Brand Authenticity & Knowing Your Audience

Radio Film School: Stories About Filmmaking, Creative Arts & Pursuing Your Passion by Ron Dawson

The question I've had about the ridiculous Pepsi ad from a month ago is "How?" How did so many smart people in a room get this so wrong? I think today's episode of Radio Film School has some potential answers. I wanted t...View more