#60 Carrie Schochet From Forced Entrepreneurship to Purple Squirrel Hunter: Building Success Through Community

In this episode, Ross Drakes sits down with Carrie Schochet, founder of Purple Squirrel Advisors, who got "forced" into entrepreneurship when circumstances changed after maternity leave. From starting as a single recruiter competing against global firms to building a thriving business by hunting "purple squirrels" (the impossible-to-find perfect candidates), Carrie shares her strategic approach to finding opportunities in the spaces others avoid. The conversation covers her journey from pre-med to accidentally discovering recruiting, the power of community building, surviving a devastating ski accident that changed her relationship with her business, and why your identity as an entrepreneur shouldn't be tied to a single company. This is a story about resilience, strategic thinking, and the unexpected gifts that come from being forced out of your comfort zone. Key Takeaways: Find opportunities where others won't go Community is your competitive advantage Sometimes you need to be forced into your destiny Your identity should be an entrepreneur, not just your business The right team permits you to lead differently

You can listen to #60 Carrie Schochet From Forced Entrepreneurship to Purple Squirrel Hunter: Building Success Through Community online on Radio and Podcast. Open the player on this page to stream the available audio.

#60 Carrie Schochet From Forced Entrepreneurship to Purple Squirrel Hunter: Building Success Through Community is an episode from Radeo by Entrepreneurs Organization South Africa.

This episode is 00:45:01 long.

This episode was published on Aug 19, 2025.

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