Political Messaging and Strategy - Election 2020: UC Berkeley Big Ideas

This lecture begins with a discussion of California’s ballot measure Prop 16 which seeks to overturn Prop 209, the 1996 ban on affirmative action in the state. This discussion considers both the history of California ballot measures and looks closely at how ballot measures have remade racial liberalism in postwar California. From there we turn to our primary topic which is that of political messaging and political strategy. We begin with the ideas promoted by Ian Haney Lopez and several other prominent Democratic party strategists for how to confront challenging questions of race and class in building electoral majorities and social movements. Remember the words of Stuart Hall: “Race is a modality in which class is lived.” Series: "Public Policy and Society" [Public Affairs] [Show ID: 36289]

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Political Messaging and Strategy - Election 2020: UC Berkeley Big Ideas is an episode from Race in America (Video) by UCTV.

This episode is 01:48:43 long.

This episode was published on Oct 26, 2020.

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