E143 Stop Posting Like an Influencer When You're Trying to Build Something Real

div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown"> Stop Posting Like an Influencer When You're Trying to Build Something Real If showing up online feels exhausting, it's not because you're bad at it; it's because you're following advice built for people whose full-time job is being visible. And you? You're trying to run an actual business. In this episode, I'm breaking down why most visibility advice doesn't work for founders, consultants, and people building real businesses. We're talking about the difference between performing for the algorithm and actually making it easy for the right people to find you. I'll walk you through my own messy attempts at social media—from launching a professional Instagram out of panic (visibility without clarity is exhausting), to realizing OOO Marketing's aesthetic content wasn't actually doing anything, to rebuilding our entire Instagram strategy around our new product, Co-Pilot. You'll hear: Why "just post more" is terrible advice when you're already doing the actual work The difference between visibility for influencers vs. visibility for problem-solvers What actually matters: a point of view, a specific audience, and real consistency (not algorithmic anxiety) Permission to build in private, pick one platform, and sound like yourself Where I am now with OOO's Instagram and the shift from aesthetic content to building in public Resources mentioned: From Idea to Action workshop, 90 minutes, $27, gives you actual clarity instead of more "post daily" advice. Grab it at ooo-marketing.com/bootcamp CONNECT Website: OOO-Marketing.com 📸 Instagram: @outofofficemarketing GOING SOLO AND NEED A MARKETING CO-PILOT OOO-Marketing.com/copilot

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E143 Stop Posting Like an Influencer When You're Trying to Build Something Real is an episode from Rabbit, Rabbit by Kristine Scichilone.

This episode is 30:17 long.

This episode was published on May 6, 2026.

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