How Papa Murphy's '$10 Tuesdays' promotion evolved

In our most recent Pizza Marketplace Podcast, Mandy Detwiler, editor of Pizza Marketplace, talked to Dallas Massey, senior vice president of Papa Murphy's Take N' Bake Pizza. Massey discussed the brand's $10 Tuesdays promotion and how it has evolved over the years. In the beginning, consumers could purchase any pizza in any size for $10 on Tuesdays. Over the years, however, with the rising costs of labor and ingredients, individual Papa Murphy's stores have altered their $10 Tuesday promos. Today, guests can get any pizza for $10.99 to $13.99 depending on the location, and some Papa Murphy's operators have limited the type of pizza that can be ordered. "I would say Papa Murphy's was built on $10 Tuesdays," Massey said. "I've been around the brand now a little over a year, year and a half. And I don't talk to anybody that doesn't bring up the Tuesday promotion. So I would say that there's a lot of brand equity that is built into $10 Tuesday. And ultimately, it's something that our franchise partners know and love." To listen to the podcast in its entirety, click the link at the top of the page.

You can listen to How Papa Murphy's '$10 Tuesdays' promotion evolved online on Radio and Podcast. Open the player on this page to stream the available audio.

How Papa Murphy's '$10 Tuesdays' promotion evolved is an episode from QSRweb by Shelly Whitehead.

This episode is 20:48 long.

This episode was published on Sep 10, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from QSRweb when more episodes are available from the podcast feed.