
AI in Action: Transforming Communication in Local Government
In this enlightening episode, we dive deep into the transformative role of AI in local government communications. Join me as Iconverse with...
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A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and publi...

In this enlightening episode, we dive deep into the transformative role of AI in local government communications. Join me as Iconverse with...

The rapid evolution of artificial intelligence (AI) has captured the world's attention, and with good reason. Once a niche topic in academic...

Exciting news from the digital marketing world! Ireland has just launched its first national Digital Marketing Apprenticeship Program, a maj...

Hello and welcome to Season 6 and Episode 104 of the Public Sector Marketing Show. In today’s episode I’m getting serious. Serious about the...

Hello and welcome to Season 6 and Episode 103 of the Public Sector Marketing Show. In today’s episode I’m asking the questions: Are we bette...

Hello and welcome to Season 6 and Episode 102 of the Public Sector Marketing Show. The rules of PR and marketing are changing so fast, faste...

Hello and welcome to Season 6 and Episode 101 of the Public Sector Marketing Show. In a recent episode I talked about the value and power of...

Hello and welcome to Episode 100 of the Public Sector Marketing Show! It's Episode 100, and we're celebrating in a big way! Andy Lambert of...

Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. The influencer marketing industry is worth over €21 billio...

Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show. I love the Internet and how it has democratised the voice...

Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show. The World Economic Forum has published its Future of Jobs...

Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show. Are you surprised I’m talking about TikTok again? No, don’...

Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show. 2024 is the year of AI isn’t it? If 2023 was the year Chat...

Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show. Seasoned marketing and communications pros know all about...

Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show. We are sauntering into 2024 and the world is not becoming...

COP28, the United Nations Climate Change conference, recently took place in Dubai. COP28 stands for the 28th meeting of the Conference of th...

Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show. A new year and a new blank sheet, right? What does your...

Hello and welcome to Episode 90 of the Public Sector Marketing Show. Can you believe 2023 is drawing to a close? What a year. What a year. P...

Hello and welcome to Episode 89 of the Public Sector Marketing Show. It’s time for our Christmas Special! 🤶 The jingle bells are ringing, a...

In this episode I’m giving you a masterclass in mobile video strategy to take your public sector marketing to a new level. In 2023 people ar...

In today’s show I decided to talk about one of my favourite topics – content marketing. Still on a high from Content Marketing World 2023 in...

Welcome to Episode 86 of the Public Sector Marketing Show! In this episode, I am diving deep into a thought-provoking question: "Are public...

Listen Now Episode 85: Does Public Trust Matter? Join me in a thought-provoking exploration of the critical topic of trust in the latest epi...

Welcome to today's episode of the Public Sector Marketing Show! In this episode I provide a new way of tackling mis-information. Join me as...

Welcome to this episode of Public Sector Marketing Show, where we delve deep into the world of EU project communications. Join us as we diss...

In this episode I am exploring the power of storytelling to move passive audiences into active participants online. Do you ever wonder what...

Much of this episode is brought to you from Washington D.C and content marketing world 2023. I am one of more than 150 speakers at this year...

Chat GPT has gone mainstream but public sector pros are reluctant to embrace it. I understand why, but it’s not a good enough reason to igno...

Hello and welcome to episode 79 of the Public Sector Marketing Show. My favourite research of the year is out and I share my top takeaways f...

Hello and welcome to episode 78 of the Public Sector Marketing Show. 👋 🎙️ 2023 has been a ground-breaking year in terms of marketing trans...

Hello and welcome to Season 5 of the award-winning Public Sector Marketing Show! 👋 🎙️ After publishing the second edition and audiobook fo...

The 4th Public Sector Digital Marketing Summit was a huge success, and simply down to the expert speakers and engaged audience. It was our p...

My new book, the 2nd Edition of Public Sector Marketing Pro is out now! Coming soon is the accompanying audiobook. To celebrate the release...

We have less than 8 years to save the planet. It’s a pretty depressing statistic. According to the 2021 United National Climate Report , cha...

We shop online, attend medical appointments, book holidays and attend events, so why is it that we still have to access public services most...

I’m excited for you to be the first to know who our 2022 Public Sector Digital Marketing Summit speakers are. Taking place on Thursday 27th...

Are you struggling to produce enough or the right type of digital content that makes an impact? Do you want to in-source and streamline your...

My favourite annual research is out and it’s time to understand the ever-changing news landscape. The 2022 Digital News Report compiled by R...

Instagram has gone all TikTok, and you’re feeling left behind. Keep listening because I’ve got your public sector and government TikTok plan...

Climate action, the cost-of-living crisis, food security, war, the great resignation, a looming recession, pandemics, divisive national poli...

There is a real blurring of the news lines online. Who owns news and who has the right to create it? Right now, news is a commodity that is...

How can government or public sector agencies get high engagement on social media that is both positive and proactive? Believe it or not most...

Social media is the number one topic that public sector pros want to discuss with me. From how to develop a strategy to how to manage a cris...

Social media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place...

New research in Ireland has highlighted the need for political parties to do more to support female members from online abuse. While members...

Twitter has been dominating the social media headlines this month, not least because it’s going to be taken over by the richest man in the w...

The pandemic has helped public sector pivot from slow moving and bureaucracy driven to agile and adaptive organisations. But there’s still l...

Diplomacy has been around for centuries and is most associated with politicians and policymakers. Some people have a talent for diplomacy an...

As the author of a book called Public Sector Marketing Pro, this is going to be a very interesting episode! I will discuss ethical and uneth...

LinkedIn is my favourite social network and it's a valuable platform to connect, learn and share. More than ever, we have a responsibility t...