Public Health Communications Needs A Makeover: Power of AI & Influencers

Public health says "don't drink and drive." Bud Light says "don't let the party stop—have a designated driver". One feels like a lecture, the other made millions take notice. That communication gap is why public health messaging still misses the mark despite saving millions of lives. In this episode of the Public Health Insight Podcast, Dr. Brian Castrucci explains how AI platforms and influencer partnerships could go a long way in helping public health step out of the shadows. From the De Beaumont Foundation's toolkit to communicate with policymakers to the VeriSci AI platform that puts sophisticated messaging in practitioners' hands, Brian shows why public health must meet people where they are: on social media, not government webpages. The field that gave Americans decades of extra life now faces a choice—adapt or disappear. References for Our Discussion ◼️ Poll: 100 Days In, Americans’ Perceptions, Expectations, and Trust in Public Health ◼️ Poll: 79% of Americans Support Routine Childhood Vaccine Requirements ◼️ About Brian C. Castrucci ◼️ A New AI Platform to Strengthen Health Communication and Combat False Narratives ◼️ Science to People: VeriSci Guest ◼️ Dr. Brian Castrucci, DrPH Host ◼️ Gordon Thane, BMSc, MPH, PMP® Producer ◼️ Gordon Thane, BMSc, MPH, PMP® ◼️ Abhinya Gulasingam Production Notes ◼️ Music from Johnny Harris x Tom Fox: The Music Room

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Public Health Communications Needs A Makeover: Power of AI & Influencers is an episode from Public Health Insight by PHI Media.

This episode is 28:32 long.

This episode was published on Jan 20, 2026.

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