The Business Model Behind the Care
What if physical therapy is not bad at care, but bad at naming, packaging, and selling the thing patients actually want? In this episode of...
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PT Pintcast
Real, candid, intelligent conversations about PT... over a beer.
Episodes
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The PT Profession Has a Math Problem
Physical therapy has always told students some version of the same story: Work hard. Get the degree. Help people. There will be a job waitin...
Would You Do PT Again?
Would you become a physical therapist again? That question sits underneath this episode of PT Breakfast Club with Jimmy McKay, Tony Maritato...
Stop Making the EMR Suck Less
This episode of PT Breakfast Club starts with a simple question: What should an EMR actually do? Tony Maritato and Jimmy McKay discuss the d...
Understand What Game You’re Playing
Today on PT Breakfast Club, we’re talking physical therapy business, cash PT positioning, fall recovery, and the uncomfortable question: are...
The Messy Middle Between Physical Therapy and Fitness | Sean Pastuch
Being medically cleared does not always mean someone feels capable of returning to the life they actually want. In this episode of PT Pintca...
The Golden Mile Problem: Money, PR, and Why AI Still Needs You
Dave Kittle and Tony Maritato open with a prediction: Sophie Cunningham becomes the WNBA's first billionaire — not from basketball, but from...
Burnout, Better Jobs, and the PT Social Media Game
On this episode of PT Breakfast Club, Jimmy McKay, Tony Maritato, and Dave Kittle unpack one of the profession’s loudest conversations: burn...
How Physical Therapists Can Turn Content Into Patients, Income and Opportunity
Physical therapists spend years learning how to help people—but almost no time learning how to reach them. Jimmy McKay is joined by Tony Mar...
Why Patients Quit PT After Visit 3
This week on PT Breakfast Club, Jimmy McKay and Dave Kittle start with a simple patient text exchange and end up inside one of the biggest p...
Why Most PT Ads Don’t Work
This week on PT Breakfast Club, Tony Maritato, Dave Kittle, and Jimmy McKay look at a real physical therapy Instagram ad and ask a simple qu...
Physical Therapists Need to Stop Selling Visits
Physical therapists keep saying they provide value — but then many clinics hand patients a confusing menu of visits, rates, packages, discou...
What PT Clinics Can Learn From Amazon Prime Day
In this episode of PT Breakfast Club, Jimmy McKay, Tony Maritato, and Dave Kittle look outside healthcare to ask a practical clinic question...
Stop Pricing Physical Therapy Like Billing Codes
This episode of PT Breakfast Club is a practical conversation about value, access, content, and revenue in physical therapy. Jimmy McKay, To...
Content Is Not The Business. Patients Are.
This episode is a practical clinic-owner conversation about marketing that actually has a job to do. Jimmy McKay, Dave Kittle, and Tony Mari...
Chronic Pain Isn’t What You Think It Is
Chronic pain patients are some of the toughest cases in physical therapy—not because they’re complicated, but because they’re often misunder...
What a Rock Radio DJ Learned That Every PT Needs to Hear
Most episodes, Jimmy McKay is the one asking the questions. Not this time. In this episode, Amit Gagliani flips the script and turns the mic...
Why PTs Are Underpaid (And What To Do About It)
Most physical therapists don’t have a clinical problem — they have a business model problem. In this episode, Jimmy sits down with Courtney...
PT Burnout Isn’t What You Think
Burnout in physical therapy isn’t just about workload—it’s about how clinicians process stress over time. In this episode, Jimmy talks with...
Decision Fatigue Is Costing Your Clinic More Than You Think
Decision fatigue isn’t just a mindset issue—it’s a business problem. In this episode, Jimmy, Tony, and Dave break down how hesitation around...