Alex Kraft - Defeating Heavy Equipment Downtime

Why is access to information a cornerstone component of proptech? How did Zillow and the Zestimate fundamentally change access to home valuations for homeowners and homebuyers? What are the important lessons that athletes can take from losing and positively apply to their professional careers? For Alex, what resonated about the construction industry and the people involved in it? Which lessons stood out to Alex from working as a salesperson for a non-0category leader? What are the similarities and differences between a heavy equipment dealership and a car dealership? Why is equipment downtime so crippling for construction businesses? What insight did Alex uncover as he took ownership of the services and parts business at Flagler? Why are there so few heavy equipment technicians? What percentage of heavy equipment service work is done in the field? Why are the pay economics of technicians so skewed at heavy equipment dealerships? How did Heave change the game for heavy equipment technicians? Why is technician selection by customers such a powerful feature within Heave? What are some of the challenges of building Heave's heavy equipment labor marketplace? Alex Kraf t - CEO and founder of Heave, joins Proptech Espresso to answer these questions and discuss why institutional knowledge of heavy equipment sales and service is so critical for designing a digital solution for this corner of the construction industry..

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Alex Kraft - Defeating Heavy Equipment Downtime is an episode from Proptech Espresso by Mark Hurst.

This episode is 55:40 long.

This episode was published on Oct 11, 2025.

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