Why is EVERYONE Failing At Gamification? (WHAT'S REALLY GOING ON?) Episode 439

Master the science of motivation and see how top experts do it right. Get the free 9-day "Core Drives in the Wild" email sequence here: professorgame.com/WildCD We break down three massive gamification disasters from 3 huge companies to reveal exactly what happens when we ignore behavioral science. We explain how well-intentioned features like leaderboards and point systems can accidentally create toxic work environments or destroy thriving communities. By applying the Octalysis framework, we highlight the dangers of relying too heavily on Black Hat motivation and extrinsic rewards without balancing them correctly. You will learn how to design systems that drive genuine engagement rather than building expensive burnout traps. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker , he founded and hosts Professor Game , the gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School , EFMD , and EBS University across Europe, the Americas, and Asia. Lets's do stuff together! Core Drives in the Wild: Professor Game Guide Let's chat about your gamification project YouTube LinkedIn Instagram Facebook Start Your Community on Skool for Free Ask a question

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Why is EVERYONE Failing At Gamification? (WHAT'S REALLY GOING ON?) Episode 439 is an episode from Professor Game Podcast | Rob Alvarez Bucholska chats with gamification gurus, experts and practitioners about education by Rob Alvarez.

This episode is 06:54 long.

This episode was published on Apr 6, 2026.

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