Joris Beerda tested Human-Focused Design vs Design Thinking (Which actually works?) Episode 438

Wondering if Octalysis fits your challenge? Quick intro chat → professorgame.com/chat Most companies rely on traditional design thinking to build their products. That assumption is exactly why their retention rates flatline. In this episode, Rob Alvarez sits down with Joris Beerda , CEO of The Octalysis Group , to unpack the five-step Octalysis design process that drives engagement for Fortune 500 companies like Microsoft and Porsche . They discuss the critical difference between human-centered and human-focused design, the mechanics of building a high-functioning loyalty loop, and how to prioritize features using the "Biggest Bang for the Buck" model. If you want to move beyond simple points and badges to build experiences users genuinely care about, this conversation lays out the exact blueprint. Joris Beerda is the Co-Founder and CEO of The Octalysis Group . As a world-leading expert in Human-Focused Design and Octalysis Gamification, Joris' global career in creating engagement spans across 20 years, 15 countries and 7 languages. He has designed Human-Focused experiences for dozens of Fortune 500s as well as medium-sized companies. Joris is also a well known Keynote Speaker on Gamification in many renowned conferences throughout Europe, Asia, and Australia. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker , he founded and hosts Professor Game , the gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School , EFMD , and EBS University across Europe, the Americas, and Asia. Guest Links and Info LinkedIn: Joris Beerda The Octalysis Group The Octalysis Group Case Studies Links to episode mentions: Proposed guest: Daniel Kahneman or Richard Thaler Recommended book: Why Everyone Else is a Hypocrite by Robert Kurzban Favorite game: Heroes of the Storm Lets's do stuff together! Let's chat about your gamification project YouTube LinkedIn Instagram Facebook Start Your Community on Skool for Free Ask a question

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Joris Beerda tested Human-Focused Design vs Design Thinking (Which actually works?) Episode 438 is an episode from Professor Game Podcast | Rob Alvarez Bucholska chats with gamification gurus, experts and practitioners about education by Rob Alvarez.

This episode is 42:27 long.

This episode was published on Mar 30, 2026.

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