007 John Cant Rising Sun Commerce – Amazon Japan Specialist

Many Amazon sellers consider selling overseas to increase their market, today, John Cant of rising Sun Commerce tells us why Japan is so great for Amazon sellers. John Cant lived in Japan for five years from 2005-2010. In terms of Amazon, Japan was books and music driven. Recently it has really changed. The Japanese Online Marketplace Japan is now third biggest behind the US, Germany and has just overtaken the UK in terms of Amazon sales. Rakuten used to be the largest online provider in Japan and now they are about on even grounds with Amazon outpacing Rakuten's growth. Demographics Pushing Changes Minimalism wins stateside and in the UK but in Japan the more information you can cram onto a site and the brighter the colors the better. Rakuten follows that design style. John's friends in Japan say they like the 'calmer' look of Amazon and that's pushing the changes to Amazon from Rakuten. Japan Naturally Lends Itself to Prime Japan has always had really good infrastructure. You can get around really quickly. Prime offers same-day in many of the larger cities like Tokyo. Because Amazon Japan is growing quickly, it's not very saturated. It's much easier to grow steadily but with less risk. Packaging Officially from Amazon you are meant to have Japanese packaging. If you're new to the market and just testing it out, you can put in a Japanese flyer. The flyer provides a nice customer experience but at the same time, you are not having to redesign all of your packaging. The buying decision is made on Amazon, from a customer's point of view the goods arrive as they are expecting it and they don't need packaging in their own language. To hear the rest of what John Cant has to say about selling in Japan, download and listen to the episode! Connect with John Cant Rising Sun Commerce Connect with Jonathan: LinkedIn Email Jonathan Thanks for tuning in and we hoped you enjoyed John Cant on the Private Label Podcast. We love hearing from our listeners, send us an email,

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007 John Cant Rising Sun Commerce – Amazon Japan Specialist is an episode from Private Label Movement by Kevin Rizer.

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This episode was published on Oct 22, 2018.

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