Why 90% of audiences never come back - with Aubrey Bergauer

We are joined by THE Aubrey Bergauer to talk about why classical musicians and organizations must make big changes to survive in our new world. We talk about the trends in the classical music industry, why we must redefine who we think of as our audiences, how to program for audience building and retention, and how to change the concert experience to get first-time audiences to come again. Watch the full video of this interview on our Youtube channel. Learn more about Aubrey Bergauer at AubreyBergauer.com 00:00 Intro 00:22 Introducing Aubrey Bergauer 01:47 Defining "Building Back Audiences 05:00 Why 90% of Classical Music Audiences never come back 10:16 Programming for audience retention and growth 14:54 Upleveling concerts with visuals and stories 23:18 Plugs 23:42 Outro Find this and all other episodes at PodiumTimePod.com .

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Why 90% of audiences never come back - with Aubrey Bergauer is an episode from Podium Time by Podium Time.

This episode is 24:08 long.

This episode was published on Oct 3, 2022.

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