How to fix your concerts and marketing, with Ruth Hartt

Ruth Hartt is an arts marketing genie! Join us to discuss how we can fix our concerts and our marketing to be more welcoming to the outsiders that we desperately need. Insider audiences are too small, and we don't know how to attract classical music outsiders to our concerts. So how do we get new people to listen to classical music? Through "The Art of Gathering" and "Jobs to Be Done Theory," Ruth Hartt has developed principles for attracting, welcoming, and changing new audiences for the better. 1:47 Why classical music organizations are struggling and how Ruth is helping build back audiences 5:37 How “The Art of Gathering” redefines the purpose of our concerts 9:45 "Jobs to be Done" Theory and its radical implications for arts marketing 22:07 New marketing examples for arts organizations 24:33 Why unspoken concert etiquette is anti-diversity 33:28 Ego-Centric Marketing and how to fix our message 42:00 What has Ruth changed her mind about? 44:04 Closing: Plugs, Hidden Gem, and Billboard Find this and all other episodes at PodiumTimePod.com .

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How to fix your concerts and marketing, with Ruth Hartt is an episode from Podium Time by Podium Time.

This episode is 50:54 long.

This episode was published on Dec 5, 2022.

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