
Surprising New Data About Podcast Fans Who Mostly Listen
According to a new report from Sounds Profitable , Audio Primes are podcast consumers who listen to at least 75% of their content as audio....
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Let's talk about how to start a podcast, and how to grow your audience from there! This show takes you from novice podcaster to confident broadcaster. We talk all about the brilliant world o...

According to a new report from Sounds Profitable , Audio Primes are podcast consumers who listen to at least 75% of their content as audio....

When Apple Podcasts announced vastly improved video capabilities back in February, I'll admit that my first thought was, "Will anyone care?"...

Does agreeing too much make for boring conversations? Will your podcast fail if you don't listen to other shows? And does the definition of...

Back in November, our Independent Podcaster Report found that only 15% of creators were actively monetising their shows. Of those that did,...

If you build an audience on a third-party platform, it's often said that you don't "own" that audience. But does this miss the point of what...

"Podcasting should never feel like hard work". It sounds nice, but is it true? If it were that easy, wouldn't everyone have a massively succ...

Is your podcast growth at the mercy of "the algorithm", or do you have more control than you think? On this episode of Podcraft, we run thro...

How do you know if your podcast sponsorships are actually driving results? Here are four practical ways to track listener engagement and sho...

If running your podcast has started to feel like a grind, you risk losing your creative spark. This week, I want to try something that'll he...

Have you ever noticed that a podcast you follow hasn't put out an episode in months, only to find they're still actively publishing on YouTu...

Our indiepod legends have given us many insights, tips, and words of advice this season. They're speaking from positions of authority and ex...

On last week's episode of Podcraft , we agreed that sponsorship was broadly overrated for the average indie creator. But... that doesn't mea...

Which podcasting best practices are actually worth your time, and which ones are overhyped? In this episode, we take a deliberately opiniona...

What will podcasting actually look like by the end of 2026, once the hype settles and habits stick? In this episode, we make grounded predic...

Do you still need all the “must-do” podcasting advice that gets recycled every year, or has some of it quietly expired? In this episode, we...

Can you legally use music, TV clips, or radio audio in your podcast, or is it a fast track to takedowns and trouble? In this episode, we unp...

Almost all the benefits of podcasting stem from one thing – and that’s consistency. If you publish quality content over a prolonged period o...

We test your podcasting knowledge in a series of quizzes and challenges. Along the way, we tackle industry stats , listener behaviour, gear...

Are you using AI to sharpen your thinking, or quietly letting it replace it? Can podcasters and creators still work with AI without losing t...

Imagine a podcaster who has been publishing for a couple of years. Every time they check their stats, the number is the same. They assume th...

Fiction podcasts often hold listeners for longer than non-fiction shows. But what can non-fiction creators learn from this? We break down th...

What if monetising a podcast was simpler than the usual laundry list of tactics suggests? A new model called the Three As breaks earning pot...

In this conversation, Colin sits down with Craig Hewitt, founder of Castos, to discuss the shifting landscape of content creation. Fresh off...

Our Indie Podcasters Report shows that once production goes past six hours, audio-only creators are the ones spending the most time in the e...

Ever feel like your podcast has started to sound scripted rather than conversational? When the spark fades, it’s time to shake things up. Th...

On a recent episode of Podcraft , Neale James of The Photowalk talked about an email he once received from a listener who was housebound due...

Ever wondered what it’s really like to grow a podcast while living off-grid and travelling full-time? Cara and James from Kerouac’s Cruising...

Have you ever thought about publishing a report in your niche? A “state of the industry” piece that delivers fresh data, insights, and analy...

How do you keep a podcast going long enough to reach 500 episodes? Most shows fade away after a handful of recordings, but The Photowalk has...

Do you think launching a podcast means buying lights, cameras, and spending hours editing? In this episode, Becky Pierson Davidson ( Build W...

Have you ever wondered how to turn loyal listeners into paying customers without feeling like you’re forcing the sale? In this episode, we e...

Can a podcast rooted in one city or neighbourhood really matter to listeners halfway across the world? Or should hyperlocal shows focus pure...

What does it take to keep a podcast sustainable while still growing your audience? In this live coaching episode of Podcraft , Colin and Mat...

How do you turn your podcast audience into paying members? In this episode, Colin talks with Mike Morrison from Membership Geeks about the s...

What can three years of data really tell us about how podcasts grow? In this episode, Jeremy Enns from the Podcast Marketing Academy unpacks...

Indy is creating a podcast for his online gardening club, Tender Shoots , aimed at listeners aged 65 to 100. His mission is to make the expe...

There is no shortage of potential income streams for your podcast. But rather than telling you all the things you could try, how about some...

Podcasting isn’t easy, but it doesn’t have to be complicated. Figuring out who you want to reach and how you’ll serve them is hard work, but...

Tomas Loucky, better known as Tommen, is an expert in growing an audience on LinkedIN, and has been growing his Podcast 'Produced By' there...

If you're looking to gather genuine feedback from your podcast listeners, surveys can be a powerful tool. But only if people are willing to...

What if the key to podcasting success isn't working harder, but working with more structure? More systems, more process. Many independent po...

Does your audience expect expertise or authenticity? On this episode, we're joined by Allan Tweddle of Small Investor Toolbox . He's publish...

We recently did a bit of a masterclass on titling your podcast episodes , based on our WHISPER TITLES framework . This framework applies to...

You don’t need to look far to find a heated debate or surprising statistic about video in podcasting right now. Video is killing podcasts! V...

Since 2017, Podnews has been an essential daily briefing for podcasters and industry folks who want to keep their finger on the medium’s pul...

In this final episode of the SCALE framework series, we dive into the last two powerful growth strategies: Live & In-Person events and Email...

Video takes up a lot of focus in the wider podcasting conversation. Do we need to work harder to shine a light on the benefits of pure audio...

As part of our SCALE framework, we discuss the importance of community and collaboration in growing your podcast. Learn how to effectively u...

We're going to tackle the huge topic of podcast growth by walking you through our SCALE framework . S – Syndication C – Communities & Collab...

Vicki Weinberg, host of the award-winning podcast Bring Your Product Idea to Life , recently celebrated her five-year podcasting anniversary...