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Why IT must understand Facebook
More marketing is being done digitally. It is very hard to measure its output and success. "You need tools to take the data and bring it into one place, to satisfy marketing and finance departments," says Brian Franz, CI...
About This Episode
Why IT must understand Facebook is an episode from podcasts @ComputerWeekly by Podcasts @ComputerWeekly. More marketing is being done digitally. It is very hard to measure its output and success. "You need tools to take the data and bring i...
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This episode belongs to podcasts @ComputerWeekly.
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Episode Details
Published Feb 1, 2011, 3:51 long, audio available.
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Questions About This Episode
What is Why IT must understand Facebook about?
More marketing is being done digitally. It is very hard to measure its output and success. "You need tools to take the data and bring it into one place, to satisfy marketing and finance departments," says Brian Franz, CIO, Diageo. In this podcast he speaks about how IT captured the data from 200 million Facebook interactions, which occured during the Smirnoff Nightlife Exchange online event.
Where can I listen to Why IT must understand Facebook?
You can listen to Why IT must understand Facebook online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is Why IT must understand Facebook from?
Why IT must understand Facebook is an episode from podcasts @ComputerWeekly by Podcasts @ComputerWeekly.
How long is this episode?
This episode is 3:51 long.
When was this episode published?
This episode was published on Feb 1, 2011.
Can I save Why IT must understand Facebook for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from podcasts @ComputerWeekly?
Yes. This page shows related episodes from podcasts @ComputerWeekly when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to Why IT must understand Facebook?
You can listen to Why IT must understand Facebook on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
Why IT must understand Facebook is from podcasts @ComputerWeekly by Podcasts @ComputerWeekly.
What are the episode details?
Published Feb 1, 2011 and 3:51 long