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173 Barney Waters - Adapting Marketing to Today's World artwork
Technology

173 Barney Waters - Adapting Marketing to Today's World

Podcast Junkies: Interviews and Conversations with Inspiring, Motivational Storytelling Podcasters, Entrepreneurs

Jul 11, 201842:26Technology

As the world changes, it is very important for CEO's to try new marketing strategies. When Barney Waters became CEO of sneaker company K-Swiss, he was tasked with remaking the brands image. Barney decided to shift away f...

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