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Podcast about the toy & games business, hosted by leading toy business expert Steve Reece of www.KidsBrandInsight.com. Steve takes a look at different trends in the toy & game biz, and speak...
Today we're diving into one of the most exciting shifts happening in the toy and game industry right now – the rapid rise of micro brands. W...
In this episode, host Steve Reece takes a deep dive into the long-term impact of the Covid pandemic on the Toy & Game industry. Five years s...
What makes a toy company last for generations? In this episode, we break down the eight essential characteristics that separate fleeting fad...
It's been a wild start to 2025 with tariff tribulations abounding. From supply chain disruptions to retail price rises, these developments h...
In this episode, board games business expert Steve Reece of www.KidsBrandInsight.com runs through the steps in completing a commercial launc...
Over the last decade and a half or so, we have advised 200+ Toy startups and Game startups. There have been a number of recurring Tips and b...
This episode reviews the Toy Biz trade show event in Delhi. This time round more than 400 exhibitors were at the show. Host Steve Reece runs...
This is the question we get most often. There are a number of key trade shows in the Toy business, and historically there has been a commom...
In this latest episode host Steve Reece shares 10 Key Success Factors for Board Games based on decades working with and on some of the most...
Another Spielwarenmesse Toyfair in Nuremberg has been and gone. This episode reviews this years show, and based on conversations at the show...
2020 and 2021 were unexpectedly boom years for the Toy business overall as locked down families invested out of season in play activities fo...
In this episode we take a look at how choosing the right products to launch is the fundamental success factor for Toy & Games companies. Hos...
Many companies in the Toy business grow via acquisition. Company owners often want to sell up and retire or move onto other pastures. In thi...
In this latest episode host Steve Reece talks to Kate Scott & Declan Fahy, the Founders of Holo Toyz. Their company aims to inspire creativi...
Join Steve Reece in a deep dive into the toy industry's recruitment nuances. Drawing from over a decade as a consultant, Steve unveils key s...
Guess what – people have been buying Toys for adults for a very long time. Even though the 'Kidult' thing is the big thing nowadays, hobbyit...
A few episodes back we looked at why excess inventory is so dangerous - in this episode we move on to look at the practicalities of how our...
We are living through times of massive change and disruption. Technology is advancing at a frighteningly quick rate, and the very fabric of...
There are some recurring characteristics of best selling Toys & Games. In this episode we run through the 5 most important features. This is...
Regardless of which country is your home market, the opportunity outside your borders is greater...in this episode we take a look at some si...
Ep 94 - 5 Key Tips To Find & Validate New Toy Factories In this episode host Steve Reece talks about his experience helping more than 100 To...
Excess inventory bleeds Toy & Games companies to death, unless the company makes bold steps to reduce the size of the problem. In this episo...
This episode reviews the 2023 Spielwarenmesse Toy Trade show in Nuremberg. This show is the biggest trade show covering the Toy business in...
Report on UK Toyfair 2023, with a short UK Toy Market update based on newly available year end 2022 Toy market performance. Our business is...
2022 was a tough year for the Toy business. But finally that's over...now we can look ahead to what 2023 will bring. In this podcast we look...
The Toy industry does not spend enough time worrying about available production capacity. For decades we have presumed that we can get our T...
In the third episode of this podcast series we take a further look at The Future Of Toys, this time looking at Toy & Game Consumers. We disc...
In the 2nd in this series we take a look at the most fun part of the Toy business - Products! Most people who work in the Toy business do so...
In the 1st of a series of podcasts looking at the future of the toy business we begin with a look at Retail - how it's evolved, how it affec...
Human beings tend to learn best by making mistakes. In this podcast we look at the 5 big learnings that toy & game people have to make...ide...
Localisation is normally the poor cousin to the more exciting and glamorous parts of developing a toy or game product and bringing them to m...
Products tend to vary from category to category, but at the heart of any top selling you will normally find most or all of the 5 key ingredi...
It's looking like 2022 is panning out to be a tough year in the toy & game biz! The question is what companies can do in the face of a drop...
The world has changed so much in the past couple of decades. Sometimes the rate of change can be bamboozling...but there are some underlying...
One of the major trends in the toy business in the last decade or more is the morphing of the major toy companies into cross platform entert...
There is one fundamental success factor for board games which is overwhelmingly present in the most successful board games of all time. From...
Toy & games companies generally don't test their products enough with consumers. We all know how much testing goes into ensuring products ar...
Inflation is very high in most western markets right now. This is a challenge for the toy industry to manage, because our products are discr...
Electronic Toys are not new. The toy business has a long history of dumbing and pricing down electronics & tech in general into toy formats...
Creative Play toys have been around for a long time, but this isn't an easy space with so many generic stationery products and 'Me too' gene...
With soaring container shipping prices, Covid lockdowns and rising costs in China, many toy companies have begun to look at 'Nearshore' opti...
Not that many people know that the video game business was considered to be part of the broader toy business for quite some time before it e...
Toy companies (both big & small) rely heavily on the factories they work with. Every time they produce a toy your reputation and potentially...
The toy business is moving from a single hub (China) sourcing model to a multi-hub model. India is the only other country with comparable po...
There are some core fundamental practises that successful toy & games companies follow. If you look at any company operating in the toy biz...
Sometimes toy companies get so lost in their own internal processes and stakeholder conversations that they forget to think about what their...
France is one of Europe's 'BIG 3' toy & game markets. In this episode we speak to Yann Fresnel (of Toy Influence), who has extensive commerc...
Selling your products into Retail is rarely easy, but getting into those accounts in the first place is one of the hardest elements of start...
The only constant is change! The toy & game business is ever evolving. Over time we have observed many fundamental changes in the business i...
This not a podcast episode, instead it is an advertorial in which host Steve Reece talks at length about his own experience in the toy & gam...