Ep 115 - The Rise Of Indonesian Toy Manufacturing, And The Growth of Batam As An Electronics Hub
Indonesia is rapidly emerging as a serious contender in global toy manufacturing, driven by its huge workforce, competitive labour costs, an...
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Playing At Business - toy & game business podcast with Steve Reece
Podcast about the toy & games business, hosted by leading toy business expert Steve Reece of Steve takes a look at different trends in the toy & game biz, and speaks to interesting people fr...
Episodes
20 of 101 episodes
Ep 114 - The Rise of Toy & Game Micro Brands: How Small Toy Companies Are Outsmarting the Giants
Today we're diving into one of the most exciting shifts happening in the toy and game industry right now – the rapid rise of micro brands. W...
Episode 113 - 5 Years On: 5 Ways Covid Permanently Changed The Toy & Game Biz
In this episode, host Steve Reece takes a deep dive into the long-term impact of the Covid pandemic on the Toy & Game industry. Five years s...
EP 112 - 8 Characteristics Of Toy Companies That Stand The Test Of Time
What makes a toy company last for generations? In this episode, we break down the eight essential characteristics that separate fleeting fad...
Ep 111 - Tariff Tribulations
It's been a wild start to 2025 with tariff tribulations abounding. From supply chain disruptions to retail price rises, these developments h...
EP 110 - So You Invented A Board Game, Now What? How To Commercially Launch Your Game
In this episode, board games business expert Steve Reece of www.KidsBrandInsight.com runs through the steps in completing a commercial launc...
EP 109 - TOY & GAME STARTUPS: 10 TIPS
Over the last decade and a half or so, we have advised 200+ Toy startups and Game startups. There have been a number of recurring Tips and b...
Ep 108, Toy Biz India Trade Show Review
This episode reviews the Toy Biz trade show event in Delhi. This time round more than 400 exhibitors were at the show. Host Steve Reece runs...
Ep 107 - Which Toy & Game Trade Shows Should You Attend?
This is the question we get most often. There are a number of key trade shows in the Toy business, and historically there has been a commom...
Ep 106 - Board Games: 10 Key Success Factors AKA What I learnt Working On The Best & Worst Selling Games Of All Time
In this latest episode host Steve Reece shares 10 Key Success Factors for Board Games based on decades working with and on some of the most...
Ep 105 - Spielwarenmesse 2024 Toyfair Review & EU Toy Market Outlook For 2024
Another Spielwarenmesse Toyfair in Nuremberg has been and gone. This episode reviews this years show, and based on conversations at the show...
Ep 104: 2024 Global Toy Market Outlook, Another Year Beckons
2020 and 2021 were unexpectedly boom years for the Toy business overall as locked down families invested out of season in play activities fo...
Ep 103 - Why Product Selection Is Critical For Toy Companies (AKA Why I Turned Down Settlers of Catan)
In this episode we take a look at how choosing the right products to launch is the fundamental success factor for Toy & Games companies. Hos...
Ep 102: Selling A Toy Business: How Mergers & Acquisitions Work In The Toy Biz
Many companies in the Toy business grow via acquisition. Company owners often want to sell up and retire or move onto other pastures. In thi...
Ep 101, How To Run A Successful Tech Toy Start Up With HoloToyz
In this latest episode host Steve Reece talks to Kate Scott & Declan Fahy, the Founders of Holo Toyz. Their company aims to inspire creativi...
Ep 100 - How To Recruit Good People & Find New Job Roles In The Toy Business
Join Steve Reece in a deep dive into the toy industry's recruitment nuances. Drawing from over a decade as a consultant, Steve unveils key s...
Ep 99, Gift & Hobby Distribution Channels
Guess what – people have been buying Toys for adults for a very long time. Even though the 'Kidult' thing is the big thing nowadays, hobbyit...
Ep 98 - How The Toy Industry Clears Excess Inventory
A few episodes back we looked at why excess inventory is so dangerous - in this episode we move on to look at the practicalities of how our...
Ep 97 - Unchanging Fundamentals Of The Toy & Game Business
We are living through times of massive change and disruption. Technology is advancing at a frighteningly quick rate, and the very fabric of...
Ep 96, 5 Characteristics Of Best Selling Toys & Games
There are some recurring characteristics of best selling Toys & Games. In this episode we run through the 5 most important features. This is...